Tribute to Idalice Moreira Bastos - AfroDai
June 6th was decreed by the legislation of the State and Municipality of Rio de Janeiro as the day of the trancista person, recognizing as a craft the work of women who make the African ancestral technique a source of income. This date was chosen and recognized for being the birthday of Idalice Bastos, the pioneer of the craft in Rio de Janeiro.
Dai worked with great passion to value black aesthetics and became a reference in braids and hair and aesthetic care for the black population in Rio de Janeiro. In addition to the work of strengthening the self-esteem of the black population, through a salon specializing in black beauty. In addition to being an entrepreneur, Dai created a non-governmental institution, recognized by the UN, to teach the trade of trance singer in a way that always brings reflection on the conditions of black women in Brazil.
Video: Cultne Audiovisual
Slam: Nil Mendonca
Editing: Angelino Albaneze
Conception: Filo Filho
Casa AfroDai - Nagô Trança Workshop
Casa AfroDai was founded in 1993 by Idalice Moreira Bastos, Dai. A black woman who brought representation, autonomy and self-esteem to the black community. The new space is an environment full of history, ancestry and Afro-Brazilian fashion trends, concentrating a cultural center of Afro-Brazilian art, cuisine and aesthetics. Aggregate of incredible creations and pieces that make Casa AfroDai full of representation, connection and affection.
Afro Dai Salon - Parade
Fashion show held by the AFRODAI Salon in 1993. AFRODAI was a pioneer in the culture of beautifying the black community. The project is coordinated by Idalice Moreira Bastos - better known in Rio as Dai, founder of AFRODAI and one of the pioneers in the management and art of making Afro hair and hairstyles, she coordinated the Estética Étnica project, for young people from disadvantaged communities in Rio de Janeiro in 1997
Birthday at AfroDai - Part 2
Dai's birthday at his AFRODAI salon located in the Lapa neighborhood, in downtown Rio de Janeiro. AFRODAI was a pioneer in the culture of beautifying the black community. The project is coordinated by Idalice Moreira Bastos - best known in Rio as Dai, founder of AFRODAI and one of the pioneers in the management and art of making afro hair and hairstyles, coordinated the Estética Étnica project, for young people from needy communities in Rio de Janeiro in 1997.
Birthday at AfroDai - Part 1
Dai's birthday at his AFRODAI salon located in the Lapa neighborhood, in downtown Rio de Janeiro. AFRODAI was a pioneer in the culture of beautifying the black community. The project is coordinated by Idalice Moreira Bastos - best known in Rio as Dai, founder of AFRODAI and one of the pioneers in the management and art of making afro hair and hairstyles, coordinated the Estética Étnica project, for young people from needy communities in Rio de Janeiro in 1997.
Aphrodai la diva negra
One of the forerunners of Afro techniques -in the beauty category- in Rio, in the 70s, hairdresser Dai Bastos (photo) sold everything she owned -car, apartment plus beauty salon- to pass on the learning process. Exchanging Copacabana for an old mansion in Lapa, she created the Afrodai Aesthetics and Culture Space, an NGO where young people between 14 and 21 years old -generally poor and many already with children- take courses in makeup, waxing, manicure and hairstyling along with lectures about citizenship and health. The story worked out so well that the project was classified by the UN as one of the 40 best practices in the world to improve the way of life - and the 40 students receive food and transportation vouchers from Comunidade Solidária. Based on the idea that it is no use providing food baskets so that people have work and self-esteem - most of the students are already employed -, the girl struggles to go further: to accommodate the 80 candidates in the waiting list and invest in the third age.
AfroDai Pt2 - Radial Filó
Presentation of the AfroDai Culture and Aesthetics Center in 1988, recorded on the program Radial Filó by Dom Filó on the extinct TV Rio.
AfroDai Pt1 - Radial Filó
Presentation of the AfroDai Culture and Aesthetics Center in 1988, recorded on the program Radial Filó by Dom Filó on the extinct TV Rio.
AfroDai in the media - Jornal da Band
One of the forerunners of Afro techniques -in the beauty category- in Rio, in the 70s, hairdresser Dai Bastos (photo) sold everything she owned -car, apartment plus beauty salon- to pass on the learning process. Exchanging Copacabana for an old mansion in Lapa, she created the Afrodai Aesthetics and Culture Space, an NGO where young people between 14 and 21 years old -generally poor and many already with children- take courses in makeup, waxing, manicure and hairstyling along with lectures about citizenship and health. The story worked out so well that the project was classified by the UN as one of the 40 best practices in the world to improve the way of life - and the 40 students receive food and transportation vouchers from Comunidade Solidária. Based on the idea that it is no use providing food baskets so that people have work and self-esteem - most of the students are already employed -, the girl struggles to go further: to accommodate the 80 candidates in the waiting list and invest in the third age.