• mulheres negras
• empreendedorismo
• livraria kitabu
• heloisa marcondes
• fernanda felisberto

Cultne was present at Livraria Kitabu, a meeting place for Afro-Brazilian literary expression located in Lapa, in the center of Rio de Janeiro. Considered the only black bookstore in Rio, Kitabu opened in May 2007 by black women entrepreneurs Heloisa Marcondes and Fernanda Felisberto struggle to ensure their enterprise in the face of a series of difficulties that will gradually be eliminated. The bookstore has books by the black writer Conceição Evaristo as the bestsellers and constantly receives requests to publish independent artists who look for the bookstore to publish their works. ---... --- To get an idea about entrepreneurship among black women, we highlight those from the city of Salvador, as shown in the following note: "Most of its population is made up of Afro-Brazilians, most of them women, however for this majority the economic and social situation remains the same or worse than in the past centuries. Access to quality education and consequently to good market opportunities work continues to be difficult, forcing them to seek alternatives in the informal market working on their own and subsequently becoming informal entrepreneurs. Based on the historicity of entrepreneurship among black women, the food business is still the one that most houses these women entrepreneurs. From street vendors to restaurant owners, the culinary verve of these women has been instrumental in providing them with sustenance. Most, however, remain informal, which means that their "ventures" are only a means of survival for themselves and those who work with them. Among these entrepreneurs, a small number overcome the difficulties of developing entrepreneurial actions without knowledge of the formal steps that make up the development of an enterprise. This is the case of many women entrepreneurs in the city of Salvador who, like other Afro-Brazilian women, did not have access to education and therefore found it difficult to enter the job market. As we have seen, the entrepreneur can arise due to consequences beyond his control, as in the case of heirs and the unemployed (BERNARDI, 2003, p.64 - Salvador).